Jordan Times
Tuesday, March 28, 2006

Jordan Vision 2020 addresses enterprise development as engine for growth

AMMAN (JT) — Growth dynamics affecting the local economy are taking centre stage across private sector circles as the Kingdom begins implementation of sector strategies developed during the second phase of implementing Jordan Vision (JV)2020; a private sector-led initiative aimed at leveraging economic development via reaching sustainable growth rates by the year 2020.

This phase, which was officially launched during a ceremony held under the patronage of His Majesty King Abdullah, involves the development of sector-specific strategies set by leading stakeholders in 10 key industries including tourism, textiles and garments, food processing, ICT, stone and marble, fruit and vegetables exports and pharmaceuticals besides services in the medical, higher education and architecture and engineering spheres.

The completion of JV2020 II comes at decisive times in Jordan's socio-economic development.

Despite improved growth rates in the past five years, the country has averaged only 0.3 per cent per person over a 25-year span, according to recent statistics.

Economists believe this figure is insufficient to improve the quality of life for a rapidly growing population. The current figure also falls below the pace required to meet the goal set by King Abdullah in 2000 to double the Kingdom's real income within 20 years.

“JV2020 is a national strategy for growth with the aim of uplifting the country's current economic status to a level where it can sustain growth across dynamic business clusters,” says Lina Hundeileh, president of the Young Entrepreneurs Association (YEA), the entity responsible for liaison between the different stakeholders of JV2020.

Working in parallel with the National Agenda, the new phase of JV2020 will focus mainly on the development of enterprise as a key factor in economic sustainability, taking into account human resources as the driver behind self-reliance in a global competitive world.

“Jordan does not have a natural resource legacy in terms of the normal definition. It has nevertheless important resources that must be fully recognised and prioritised in the context of future development. Principal among these resources are its people,” explains Hundeileh.

“More specifically, Jordan's people are private entrepreneurs and business leaders who compete in the global marketplace; it is they who are ultimately responsible for achieving the country?s economic success,” she stresses.

In partnership with government, 10 business associations have formed the JV2020 Coalition to advocate for necessary reforms and develop strategies that can enhance Jordan's economic performance over the next 15 years.

These are the result of an intensive, three-year process of focus-group meetings, surveys, and research coordinated by a YEA special unit, in collaboration with the National Competitiveness Team at the Jordanian Ministry of Planning and International Cooperation.

The second phase of JV2020 complements Jordan's recently launched National Agenda, which includes economic targets and initiatives to be implemented by successive governments between 2007 and 2017.

Key issues addressed by this phase include competitiveness, integration of public sector initiatives, dynamic management of the economy, benchmarking and sustainable employment.

JV2020 is supported by the USAID-funded AMIR programme.


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