Jordan Times
Sunday, May 1, 2005

Intellectual property rights come under the spotlight
By Melanie Jacobson

AMMAN — Protection of intellectual property (IP) rights has become a familiar issue over the past week for many Jordanians participating in IP-related activities.

The Kingdom, along with other World Intellectual Property Organisation (WIPO) member states, observed World IP Day last Tuesday to raise awareness of the role of IP in everyday life and to celebrate the societal contributions of innovators and artists around the world.

To mark the occasion, seminars and discussions were held Monday through Thursday at the University of Jordan (UJ) and the Royal Film Commission (RFC) in a series called “The Legal Part of the Art,” geared toward the Kingdom's filmmakers, artists, writers, and musicians.

Seminar topics included copyrights and international protection of authors' and performers' rights, along with advice for artists and other creative producers on how to protect their intellectual assets.

The smaller interactive discussions, moderated by IP rights specialists, addressed problems commonly facing creative producers, like piracy and technical challenges.

Creative industries, the combination of arts, technology, business and inspired human capital, comprise the fastest growing economic sector in the world today and can make significant contributions to a country's GDP, according to the Royal Film Commission.

Workshop organisers predicted that better understanding of IP rights would encourage participation in the Kingdom's potentially lucrative creative economy, and contribute to the country's cultural branding.

The event was organised by the Goethe Institut-Amman, the Arab Society for Intellectual Property, UJ, UNESCO Amman, the National Library, the Companies Control Directorate and the RFC.

Local and regional business, banking and legal professionals and government officials also learned about IP rights, at a conference organised by the Jordan Intellectual Property Association (JIPA) last week with support from the WIPO.

In Jordan, at present, it is “socially accepted to infringe copyrights,” said Omar Jazy, managing partner at the Jordanian Centre for Dispute Resolutions and a moderator at the conference. Infringements occur everyday when consumers purchase a copied DVD illegally for JD1 instead of paying JD15 for the original disc.

Sessions on intellectual property rights explained how local companies that own IP can protect it, and encouraged those infringing on the rights of others to stop.

The Kingdom should encourage protection of IP rights to “promote economic ties with the US,” Al Jazy told The Jordan Times.

Without proper IP protection, it would be “very difficult for foreign companies to find it tempting to invest in Jordan,” Al Jazy added.

But Tawfiq Al Tabaa, board member of the Jordan Intellectual Property Association (JIPA), assured attendees that Jordanian law is in compliance with international IP standards.

“We've gone beyond our WTO (World Trade Organisation) obligations,” he said. “We enacted those laws all the way back in 2000.”

Now the emphasis is on “adopting laws not because of any multilateral agreements but to suit our own needs,” and to “stay up to speed with developed economies,” he told The Jordan Times.

Jordanians can be victims of IP rights infringements as well. Lara Ayoub, portal manager for Al Ghad newspaper and a conference attendee, complained that three or four articles from the Arabic daily had been found reproduced in full on reputable non-Jordanian news and sports websites. Neither the newspaper nor the authors were accredited, and reproduction permission was not requested.

The newspaper's attorney notified the offending websites but received no acknowledgement, Ayoub told The Jordan Times. One website subsequently posted an additional unaccredited article from the daily. Conference panelists suggested that Al Ghad resort to international legal recourse and adopt more technical protection measures, like encryption in the future.

JIPA works with the public to promote awareness of IP rights, one of its key objectives in organising the event, titled “E-Commerce Conference: Strategies & Policies.”


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