Jordan Times
Friday, June 11, 2004

Media, Telecommunication Convergence Conference opens
By Rami Abdelrahman


AMMAN — More than 100 regional media houses and telecom operators met yesterday to promote the adoption of mobile multimedia services.

On the first day of the two-day Media and Telecommunication Convergence Conference, about 300 media and telecom leaders held meetings to discuss ways of merging telecommunications and media sectors which would further contribute to the development of these sectors.

The meetings focused on the growing need of data providing through telecommunication means, mostly through mobiles.

“The telecom operators have been cooperating with media recently. We have noticed various programmes and shows on satellite channels are heavily depending on telecom users, GSM and fixed line,” said Jawad Abbassi, founder and president of the Arab Advisors Group — the conference organisers.

According to Arab Advisors, more and more people in the Arab world are making an “enormous” number of phone calls and sending unprecedented numbers of SMS to participate in these programmes.

This has encouraged investors to establish new telecommunication companies. There are presently over 40 mobile operators in the Arab world, 23 fixed-line operators, 36 data-com operators and more than 300 Internet service providers, with new operators in the pipeline as a result of market liberalisation.

The Arab world's audience is also served by over 100 satellite TV channels and over 90 FM radio stations.

“But the average data revenue share of total revenues in the Arab world is less than half of Europe's operators. Our research shows that cellular data revenues in the Arab markets contribute between 4 to 8 per cent of total cellular revenues,” Abbassi added.

Abbassi noted that this is due to the fact that most of this revenue is derived from user generated SMS and fax services. When these two services are taken out Arab data revenues drop by over 90 per cent.

The Arab world is also currently preparing to launch the 3rd generation of mobile services, also known as 3G.

The third generation offers a consistent set of services to mobile computer and phone users no matter where they are in the world, based on the GSM communication standard.

Once 3G is fully implemented in the region, computer and phone users will have constant access to the Internet as they travel and have the same set of capabilities no matter where they travel to. Users will have access through a combination of terrestrial wireless and satellite transmissions.

Convergence between the two sectors would necessitate the introduction of 3G services in the Arab world, as a developed means for receiving and sending data, market analysts told The Jordan Times.

On the sidelines of the conference, an exhibition is taking place where participants are showcasing their latest products and services in a bid to further promote the convergence of both sectors.


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