Jordan Times
Sunday, August 9, 1998
Miller signs agreement with Jordanian brewer to make beer in the Middle East
AMMAN (J.T.) — Miller Brewing Company said last week that it has
signed an agreement with a Jordanian company to brew and sell its brand of beer in the
Middle East.
Middle East International Investment Group will make the beer with licensing and technical
assistance from Miller, the Milwaukee-based company said.
The investment group's brewery is being built in Amman. It will have the ability to
produce both alcoholic and non-alcoholic brews, depending on the demand in the region, the
announcement said.
Miller did not disclose which brands will be produced in Jordan. But Miller Genuine Draft
accounts for nearly half of Miller's international business.
The agreement with the Middle East investment group will allow Miller to offer those
markets a fresh product in a cost effective manner, said Richard Strup, Miller's senior
vice president-international.