Jordan Times
Thursday, August 25, 2005
Food-marketing companies
show keen interest in Jordanian olive oil
Jordan Olive Products Exporters Association (JOPEA) participated last month in
the 51st Fancy Food Show in New York where many international and American
food-marketing companies showed keen interest in JOPEA and the products of its
members. According to JOPEA Chairman Musa Saket, there has been a steady rise in
US markets for Jordanian olive products due to the public's increasing awareness
of the vital health benefits of olive oil.
"Visitors to the JOPEA booth were impressed by the high quality of Jordanian
olive products," he said indicating that the Italian taste experts for olive oil
were especially pleased with the different grades and tastes of Jordanian olive
oil, and gave JOPEA members' oil an impressive 6.5 points out of a possible 8.
JOPEA is a newly established association launched early June 2005. Its members
are local Jordanian olive farmers, olive oil extracting companies, and other
olive product manufacturers. Under its representation, JOPEA members reap the
benefits of regional and international image polishing coverage of the Jordanian
olive products.